Baltic Triangle Competition Submissions

Full submission layout

1a - The simplest design; the general shape of the area as a standalone brand mark for use in print, embroidery, online, etc.

1b - Using the shape itself as a window to The Baltic Triangle

2 - Icon and wordmark; probably the option I would choose until the icon itself is recognisable enough to be associated to "Baltic Triangle" on its own

3 - A slightly more detailed version of the triangle, showing the actual limits of the area itself

4 - The logical extension of the previous designs, showing the map in a highly simplified form as the logo itself

5 - Triangular wordmark with a more traditional layout

6 - Wordmark using the shape of the region. More interesting, but possibly less versatile

7 - A very basic approach to the wordmark, replacing the A with a triangle to reduce and simplify the shapes

8 - Beginning to integrate the shape with the word itself, this replaces the A and intersects the lettering

9 - A variant of 8, the underlining helps cement the word as a title

10 - A bolder attempt at intersecting the word with the shape, I feel this is stronger than 8 & 9

11 - A more line oriented variant, keeping it as legible as possible

11 - The most legible of the intersections, the word itself is bordered against the shape rather than truly passing through it

12 - An experiment with the line variant, having the lines intersect each other. Possibly my least favourite entry, but has some interesting charm to it

14 - Returning to the wordmark and replacing the A with a triangle, this time integrating the Baltic Triangle itself. Due to its shape (and not wanting to extend the tracking or kerning), the triangle itself overlaps the lettering which I appreciate

15 - The final entry, keeping the simple wordmark and small triangular icon to simply say "Baltic [Triangle]". Nothing too clever, but definitely effective